ABOUT THIS BOOK

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 I began to reflect on the necessary information and experiences that I needed to have to be able to fully understand what it means to start a business in Africa and other growth economies. Who were the people within my network whom I could talk to in order to provide me with some “insights” into what it takes to run a successful business in emerging markets? 

So, I began interviewing entrepreneurs, investors, and experts who making a difference in their local communities in Africa. Perhaps this book will provide some lessons from these individuals with insights from top research institutions such as Mckinsey and more on what it takes to build a successful company in Africa and other emerging markets.