It took me a long time to accept that it is tough to uncover unknown facts or details that were not necessarily available to an African in Diaspora like me on what it takes to start and run a successful business in the African continent.
I began to reflect on the necessary information and experiences that I needed to have to be able to fully understand what it means to start a business in Africa. Who were the people within my network whom I could talk to in order to provide me with some “insights” of what it takes to run a successful business on the continent? What was I really good at?
I do not think I am alone in this struggle. In my inner circle of those in the diaspora, reality perceptions are often clouded with misinformation from siloed groups that amplify opportunities and business activities' downfalls. It is often highly polarizing and misconstrued.
Doing business in Africa perhaps requires a combination of local experience of unique insights into how the system works and understands its nature. And last but not least, understanding where the opportunities are or, as the authors I admire, Efosa Ojomo will say, the non-consumption market in a book he co-authored called the Prosperity Paradox.
Perhaps this book will provide some lessons to Africans in the Diaspora and non-residents of the continent of what it takes to build a successful company in Africa.
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